XEUS Blog

Playbooks for growing revenue

What we see working across the attractions, venues and brands we partner with, backed by their data.

Playbook · BFCM 2026

The BFCM Playbook for Attractions

Most attractions run Black Friday and Cyber Monday like an ecomm brand. That's the mistake. The operators who win BFCM keep discounts at 15 to 20%, launch no earlier than the Monday of Thanksgiving week, and keep selling 24 to 48 hours after everyone else stops.

By Connor Wray · November 2, 2026

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