Brand Guidelines & Press Kit
This page provides essential guidance and assets for the correct use of XEUS trademarks and copyrighted materials. It is designed for all external entities engaging with our brand, ensuring proper representation across third-party assets and materials.
About XEUS
XEUS is revenue intelligence for forward-thinking businesses. We help business leaders and marketers put AI to work on top of the systems they already run, so they can see what's driving revenue and how to increase it.
XEUS connects the systems and signals behind your revenue into a unified AI-powered revenue model, revealing what's working, what's changing, and what to do next. From ecommerce and ticketing to POS and marketing, XEUS gives forward-thinking teams a single place for every channel, every metric, and every question.
Industries
Platform Naming
The product is called XEUS Revenue Intelligence, though referring to it simply as XEUS is preferred in most contexts. Use the full name when introducing the product for the first time in a document or when differentiating it from the company.
- XEUS, Preferred short form
- XEUS Revenue Intelligence, Full product name
- the XEUS platform, When referencing the product broadly
- XEUS RI, Don't abbreviate Revenue Intelligence
- GoXeus platform, Don't use the domain as the product name
- Xeus Intelligence, Don't drop "Revenue" from the full name
Logo
Our primary logo is the XEUS wordmark. It should be used in its original form without modification. Two variants are provided for use on light and dark backgrounds.
Clearance
To ensure visual impact, our logo needs to be surrounded by ample and unobstructed space. The minimum clearance area is equal to the height of the logo on all sides.
Color Palette
Our color system is built around a warm, sophisticated palette that balances a dark navy foundation with vibrant accent colors. These colors should be used consistently across all brand materials.
Primary Colors
Secondary Colors
Typography
Our type system pairs a classic serif for headlines with a modern sans-serif for body text, creating a balance between authority and approachability.
Usage Guidelines
To maintain brand integrity, please follow these guidelines when using XEUS brand assets in any materials.
What to Avoid
✕Don't rotate or angle
Always keep the logo in its original horizontal orientation.
✕Don't stretch or deform
Maintain the original aspect ratio at all times.
✕Don't apply effects
Avoid adding drop shadows, glows, outlines, or other visual effects.
✕Don't recolor
Only use the official logo color variants provided above.
Written Form
- XEUS, All caps
- Xeus, Title case (acceptable)
- xeus, All lowercase
- XeUs, Mixed case
- GoXeus, Combined with domain
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